Our Produce, supplying Staffordshire with great value local food

Click http://www.dailymail.co.uk/femail/food/article-1298227/Tescos-misleading-claims-bread-just-tip-iceberg.html  to read this article, which was sent to me by a regular customer who was appalled by what she read in the newspaper this week about the mass produced ‘fresh’ bread sold in our supermarkets, and suggested I feature it in this week’s newsletter.  Luckily you don’t have to buy supermarket bread of course, as Our Produce sells truly fresh bread, really made from scratch and without preservatives, made by Lichfield-based bakers, Hindleys. Either that or you can bake your own using Claybrooke Mill’s organic flours. Good on you!

I do try and avoid blatantly criticising the supermarkets but I must admit to gasping in horror as I drove through Lichfield last week at the phenomenal scale of the new Tesco’s. I know local residents have been complaining vociferously that planning permission was ever granted for such a huge replacement to the original store and now they have started to clad it it you can see their concerns are justified. I realise that developments like this bring jobs to an area and councils have to encourage economic investment on their patch, but as I drove on to collect my bread from Hindleys, saw the greengrocers up ahead, then went past the market and Walter Smiths, the butchers I just prayed that consumers understand that these local businesses are the heart of our towns and cities. I then passed a woman on a bicycle with bulging white carrier bags hanging off each side of her handle bars….she’d obviously just been to the market. She made me smile and gave me hope.