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Aug3
The unpalatable truth about supermarket bread
Filed under: In The Papers, Our Produce Diary;2 Comments left, but what do you think? Tagged as: Claybrooke Mill, HindleysClick http://www.dailymail.co.uk/femail/food/article-1298227/Tescos-misleading-claims-bread-just-tip-iceberg.html to read this article, which was sent to me by a regular customer who was appalled by what she read in the newspaper this week about the mass produced ‘fresh’ bread sold in our supermarkets, and suggested I feature it in this week’s newsletter. Luckily you don’t have to buy supermarket bread of course, as Our Produce sells truly fresh bread, really made from scratch and without preservatives, made by Lichfield-based bakers, Hindleys. Either that or you can bake your own using Claybrooke Mill’s organic flours. Good on you!
2 Responses to “The unpalatable truth about supermarket bread”
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How true. You only have to look at the excellent two page spread in the book “The Handmade Loaf” to realise the difference between “Real” bread and supermarket bread. The list of ingredients on one page has four items (yes thats the “real bread” side) whereas the other extends the whole way down the page. I really recomment the Real Bread Campaign
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I submitted a comment yesterday but realise I mentioned the wrong book – should be “Dough” not “Handmade Loaf”
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Author
Jenny Hendon is the forty-something year-old founder of Our Produce. She firmly believes that sitting around the table sharing good, wholesome food with family and friends is a key contributor to a contented lifestyle. Now realising her ambition to set up her own business, Jenny's focus is firmly on making sure Our Produce provides others with the very best local ingredients for their daily food.